Healthcare Finance Direct rebrands as HFD


BAKERSFIELD, CALIF. / Profitable Dentist / – Healthcare Finance Direct, LLC, one of the nations’ leading pay-over- time solutions platforms for elective healthcare, today announced a new name and visual identity. The company will now be known as HFD. HFD’s new logo, visual identity and brand reflect its vision to be the heart of affordable healthcare. HFD also adopted a new domain and launched a new website,

“We’ve always called ourselves ‘HFD,’ both internally and with our customers and partners. Now, we’re just making it official,” said Tyler Johnson, HFD’s Chief Executive Officer. “We see more clearly than ever the need for patient financing that is accessible, inclusive and affordable.

Since 2009, HFD has helped more than 1 million patients access healthcare treatment by providing them an affordable way to pay-over-time, generating more than $1 billion in revenue for healthcare providers.

At the heart of HFD’s value proposition is its ability to approve almost every patient who applies for up to $5,000 of financing (HFD is unable to provide financing for applicants with open bankruptcies or fraud alerts, or those who are on terrorist watch lists or other sanctions lists).

This has enabled providers to improve the patient experience and reduce unscheduled treatments by keeping care at the center of patient conversations.

“We’re on a mission to help the underserved live healthier lives,” said Luke Johnson, HFD’s Chief Marketing and Experience Officer. “That begins by giving everyone a better way to pay. We’re excited to continue growing our company and look forward to helping more healthcare providers serve their patients.”


HFD is a leading Pay Over Time platform for elective healthcare procedures. HFD provides an end-to-end solution that empowers providers to approve up to 100% of their patients, without sacrificing their margins or patient experience. HFD is on a mission to help the underserved live healthier lives, by giving everyone a better way to pay. To learn more, visit


HFD: Luke Johnson, [email protected], 661-378-5006

Alt Contact: Justin Salters, [email protected], 661-706-6427