HFD Brand Assets
Your one stop shop for all information and assets regarding the HFD Brand. Find our logos, icons, typography, images and much more.
The HFD Logo
The HFD Icon
The symbol consists of three letters HFD that are presented in the shape of the heart. Letter H (Healthcare) is a symbol of healthcare accessibility for everyone. Letter F (Finance) is a symbol of delivering innovative end-to-end financing solutions. Letter D (Direct) is a symbol of easy and timely transactions at the point of sale.
The HFD Color Palette
The HFD brand utilizes a range of cool tones. Our colors are electric blue, deep blue, sky blue, and friendly green.
RGB: 29, 73, 230
CYMK: 86, 59, 0, 0
RGB: 41, 45, 120
CYMK: 95, 86, 5, 14
RGB: 0, 163, 219
CYMK: 69, 16, 1, 0
RGB: 56, 179, 160
CYMK: 68, 3, 39, 1
Lato is the official font of HFD. Lato is a sans-serif typeface and is used for all HFD brand and marketing materials.
This is most useful for cover and title slides.
This is most useful for big headlines in a simple slid.
This is best for one strong message or quote.
This is best for a subheader.
Option #1 for text within HFD marketing materials.
Option #2 for text within HFD marketing materials.
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