Meet the Hearts Behind Affordable Healthcare
The heart of HFD is our people. Our team is dedicated to making healthcare accessible through innovative financing solutions that create better outcomes for patients and providers alike. We work every day to deliver on our mission of making healthcare more affordable by giving everyone a better way to pay.
Our Mission
We make healthcare more affordable by giving patients a better way to pay.
Our Vision
We see a world where healthcare financing is accessible, inclusive, and affordable for all.
Our Purpose
We exist to help patients live healthier, happier lives.
Family Has Always Been the Heart of HFD

Tyler and Luke grew up in a family of entrepreneurs. Their grandfather moved from Iowa to Bakersfield, California in pursuit of the California dream. He started a local laundromat where he made enough to raise his daughter and son.
That son, Ron started a software development company just a few years out of college. His son Tyler had just graduated with a finance degree and his other son Luke was just entering college, when the trio saw incredible potential in one of their customers, Healthcare Finance Direct.
The Johnsons recognized the gap in healthcare affordability that HFD was trying to address, and believed their entrepreneurial spirit and technology background could bridge that gap while also fulfilling their mission to serve the underserved. In 2016, the Johnsons leveraged nearly all their family assets to purchase HFD.
Their mission is to make healthcare affordable by providing a better way to pay.
Our Impact
Transforming Healthcare Finance
By bridging the gap between healthcare providers and patients, our comprehensive financing solutions have transformed how practices approach treatment acceptance and payment options to every patient

Our Approach
A Better Way to Finance Healthcare
Traditional financing fails to meet the needs of both patients and providers. HFD is different.
Universal by Design
A financing model that serves virtually everyone*
Patient-Friendly
Flexible terms that accommodate the needs of all patients lifestyle and budget
Practice-optimized
Simplified financing to enable practice growth while maintaining total visibility
End to End Technology
Innovative platform that streamlines the entire financing process from start to finsih
Our Leadership Team

















*Applicants may be declined financing with any HFD program due to an association an Open Bankruptcy or any OFAC list. Underwriting considers multiple factors beyond credit score. HFD’s Bank Loan Program is issued by Hatch Bank, a California-chartered industrial bank.