HFD Brand Assets
Your one stop shop for all information and assets regarding the HFD Brand. Find our logos, icons, typography, images and much more.
LOGO
The HFD Logo
ICOns
The HFD Icon
The symbol consists of three letters HFD that are presented in the shape of the heart. Letter H (Healthcare) is a symbol of healthcare accessibility for everyone. Letter F (Finance) is a symbol of delivering innovative end-to-end financing solutions. Letter D (Direct) is a symbol of easy and timely transactions at the point of sale.
Branding
The HFD Color Palette
The HFD brand utilizes a range of cool tones. Our colors are electric blue, deep blue, sky blue, and friendly green.
Electric Blue
HEX: #1D49E6
RGB: 29, 73, 230
CYMK: 86, 59, 0, 0
Digital Only!
Deep Blue
HEX: #292D78
RGB: 41, 45, 120
CYMK: 95, 86, 5, 14
Sky Blue
HEX: #00A3D8
RGB: 0, 163, 219
CYMK: 69, 16, 1, 0
Friendly Green
HEX: #38B3A0
RGB: 56, 179, 160
CYMK: 68, 3, 39, 1
FONT ASSETS
Typography
Lato is the official font of HFD. Lato is a sans-serif typeface and is used for all HFD brand and marketing materials.
Highlight
This is most useful for cover and title slides.
Lato Bold
60 pt
Top Headline
This is most useful for big headlines in a simple slid.
Lato Bold
32 pt
Headline #2
This is best for one strong message or quote.
Lato Bold
28 pt
Headline #3
This is best for a subheader.
Lato Bold
18 pt
Option #1 for text within HFD marketing materials.
Lato Regular
12 pt
Option #2 for text within HFD marketing materials.
Lato Regular
10 pt