Meet Our Executive Leadership
Tyler Johnson
Chief executive officer
Tyler was appointed the CEO role in January of 2021. Since then, Tyler has introduced HFD’s first recourse product, onboarded various enterprise clients, and implemented a 3-year strategic plan. Late 2021, Tyler was chosen to be in the United States Top 100 People In Finance.
Luke Johnson
Chief marketing and experience officer
Luke is responsible for building the products that now supports enterprise business. He spends his time working with clients and stakeholders gathering critical feedback that can improve HFD’s products and message.
Alice Ferguson
Chief operating officer
With a great corporate history at Apple, Levi, and OpenDoor, Alice brings a high level of quality to every department. Her knowledge on payments and servicing drive peak performance for capital partners.
Steve Neitzke
Chief financial officer
Steve has been with HFD for over 10 years, initially serving as a strategy consultant. He has been the critical component to the CFO-to-CFO marketing strategy that has cultivated such rapport in the industry for HFD’s brand.
Willie Shoffner
Chief performance officer
Willie leads our Human Capital and Project teams to get the best from our staff and company. He is redefining processes, and the way work gets done to prepare our company for next level. He is leading the company’s strategic and tactical planning efforts and serves as the key integrator between all departments of the business.
Patrick Visser
Chief technology officer
Patrick’s extensive experience in financial services and risk has been pivotal in shaping HFD’s technology roadmap. His improvements have improved HFD’s ability to deliver products to market at greater velocity.