Meet Our Executive Leadership

tyler johnson

Tyler Johnson

Chief executive officer

Tyler was appointed to the CEO role in January of 2021. Since then, Tyler has introduced HFD’s first recourse product, onboarded various enterprise clients, and implemented a 3-year strategic plan. In 2021, Tyler was chosen to be in the United States Top 100 People In Finance. 

willie shoffner

Willie Shoffner


Willie leads our Human Capital and Project teams to get the best from our staff and company. He is redefining processes, and the way work gets done to prepare our company for next level. He is leading the company’s strategic and tactical planning efforts and serves as the key integrator between all departments of the business. 

Ben Toland

chief financial officer

Ben has an extensive background in finance and operations, having directed
investments and supply chains valuing billions of dollars annually. His knowledge of
capital markets and business operations is a critical component to the CFO-to-CFO
marketing strategy that has cultivated such rapport in the industry for HFD’s brand.

luke johnson

Luke Johnson

Chief revenue officer

Luke is responsible for building the products that now support enterprise business.  He spends his time working with clients and stakeholders gathering critical feedback that can improve HFD’s products and message.

patrick visser

Patrick Visser

Chief technology officer

Patrick’s extensive experience in financial services and risk has been pivotal in shaping HFD’s technology roadmap. His improvements have improved HFD’s ability to deliver products to market at greater velocity.