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Marketing Materials
Tailor Your Website to Offer HFD Financing
Make financing visible before the conversation starts
Patients often begin evaluating affordability before they ever contact your office. Adding financing information to your website helps set expectations early and gives patients a clearer path to move forward with care.
This page includes downloadable website banners and guidance to help you communicate financing options clearly and confidently.
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your assets
Custom website banners to make financing availability unmissable
Elevate your practice’s website with our collection of professionally designed banners. Use these banners to let patients know flexible payment options are available through HFD. The goal is to position financing visibility at the moments when patients are most likely to be weighing cost against treatment. Financing information does not need to be the focal point of any page. It simply needs to be present and visible enough that a patient considering cost will encounter it naturally while reading.
Recommended Placements
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Homepage
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Treatment pages where cost may be a consideration
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Payment or insurance pages
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Consultation or appointment pages
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messaging guidance
How to communicate financing with clarity and confidence
Having financing available is only part of the equation. How you communicate it in your website determines whether patients actually hear it, believe it, and act on it.
Lead with approvals, not accessibility
The single most effective thing you can advertise is that nearly every patient who applies gets approved. HFD’s approval rate exceeds 99%, a number most financing options cannot come close to.
Patients approach financing assuming they might not qualify. HFD approves 99%+ of applicants so the answer to “will I get approved?” is nearly always yes.*
Tell them it won't impact their credit
Patients routinely avoid applying for financing because they do not want to risk hurting their credit score. With HFD, that concern does not exist. HFD will never impact your patient’s credit score, from application to fundinf. Say it clearly wherever financing is mentioned.
Translate cost into monthly payments
A total treatment cost is a number patients have to interpret. A monthly payment is one they can immediately compare to their budget. Wherever you list treatment pricing, consider pairing it with an estimated monthly payment. It makes the decision simpler and the treatment more attainable.
Let patients pre-qualify before they ever come in
With Pre-Qualification, patients can see what they’re approved for before their appointment with no credit impact. This changes what the appointment feels like. They come in knowing they have a way to say yes. That’s a different patient than one who’s waiting to find out.
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standards & compliance
Brand Guidelines
If you’re incorporating HFD into your website, co-branded content, or any materials, refer to HFD’s Brand Guidelines before publishing. They cover logos, approved color usage, and co-branding rules.
Can't find what you're looking for?
If you have specific marketing needs or requests not covered on this page, please reach out to your Area Manager.